Image materials
The company's branded materials, such as a business card, letterhead and other printed products, are called image materials, because they represent the face of the company. This product is the first to introduce a person to the organization, shows him its character, reveals the type of activity. Therefore, image materials should not only be attractive in appearance, but also interesting in content, compiled and arranged wisely.
Can a stone be a company's image material? Yes, if it is designed in such a way that the target client was surprised and liked, he kept it (and did not throw it in the trash), showed it to partners or just acquaintances and eventually turned to your company. Simply put, any image material should be beneficial.
A common problem is the heterogeneity in the form of presentation of image materials: visual identification, positioning presentation, and key message differ. As a result, individual information carriers work in different ways and do not cause a feeling of complementing each other, there is no consolidation of the company's identification. The reason for this problem is that many companies do not have such an official unit as a brand manager in their staff, and at the same time they order the design of the necessary layouts either from freelance designers or from small agencies that do not have the skills of strategic planning of company communications and content management.
When developing image materials for our clients, we take into account their previous experience in creating layouts of branded materials: if it is built correctly, we adhere to the chosen direction, if not, we suggest reviewing the entire range of materials to obtain the desired positioning. The ideal option is when the brand is initially created in our agency - then we have the opportunity to conduct the necessary research, analyze their results, based on the conclusions made, lay the correct brand identification and develop all the necessary materials based on it. At the same time, we will make a brand book for you, which will describe all the rules by which the brand is built and the materials that will identify it.
We develop image materials in such a way that they cause the client of the company to feel complementary to each other and consolidate the brand identification as a whole. In our opinion, branded materials should not be limited to a standard set (business card, letterhead and envelope), we will develop for you materials that are not only attractive in appearance, but also interesting in content, compiled and put together wisely, we will beat them with a creative idea. Therefore, if you need non-standard media, such as souvenirs, calendars, corporate gifts, please contact us - this is what we know how and love to do.
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